Why You Should Review Your Auto Insurance Policy

You’ve probably had auto insurance in Altoona, PA, or another town for many, many years. Paying your monthly premium is automatic by now. But there is a good reason to review your auto insurance policy at least on an annual basis to make sure that your information and your coverage is up to date. And while you can save money by doing that, it’s important not just because of the savings.
Keep Your Information Updated

Your insurance company wants to keep you as a customer, but they don’t necessarily want to work too hard for it. Therefore, you can’t expect them to call you every so often to make sure you haven’t moved, changed your driving habits, or added an additional driver to your family. The problem is that if you don’t tell them these things, then they might reject a claim if you have one.

It’s probably a good idea to review all your insurance policies (not just auto) at the same time as doing your taxes and reviewing your credit report. Your address, vehicle information, driver’s license number, and driving habits should always stay up to date. And if you buy a new car or let someone else drive yours, then you need to let your insurance company know right away.

Review Your Coverage

It may seem boring but it’s really important to carefully evaluate your exact coverage amounts. At the very least, your coverage limits must match the requirements of the state you live in. But the minimum is not always good enough. If your expensive vehicle gets totaled in a crash, you may end up getting only a small amount of its value due to your coverage limitations.

On the other hand, it’s quite possible that your car isn’t even worth the amount of your deductible. And while you’ll have to carry uninsured motorist coverage, you can drop collision and comprehensive coverage to save money on your monthly premiums. In that case, you should know that you’ll have to pay for all of the necessary repairs out of your own pocket.

Consider Getting the Rental Car Option

Most auto insurance policies include an option to pay for a car rental. You should carefully consider what would be the best choice for you. On the one hand you might like to save money and avoid paying for unnecessary rental coverage. If you own multiple vehicles and can do without one of them, then you probably don’t need to worry about rental coverage.

On the other hand, if you have only one car or only one car that can seat every family member, then rental coverage makes sense. In order to figure out the amount you need per day to rent a car, you can just get a quick quote from a local car rental place. Your insurance doesn’t need to cover all of it, but even $20 a day can really add up, considering your car might be in the shop for weeks.

Do You Need Roadside Assistance?

When it comes to roadside assistance, you’ll have to ask yourself similar questions. If you have additional vehicles and drivers, then you might be able to get a family member to help you out with changing a flat tire or jump-starting your battery. On the other hand, if you’re not mechanically inclined and have older vehicles, calling roadside assistance can be a real lifesaver.

Whether roadside assistance is helpful or not also depends on where you live. If you’re in the middle of nowhere, it will take some time to get help from anyone. All in all, it’s important to adjust your auto insurance in Altoona, PA, or wherever you live to get the coverage you need.

Is Your Business Brand Identity Memorable Enough?

5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness. As an example, Yvonne Douma has a powerful brand that speaks specifically to women who feel they have lost their voice in the workplace. Her brand voice and imagery speak volumes in this landing page we created for her.

Through brand marketing, we connect the consumer’s experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers.

Many brands offer similar things and, therefore, can become muddled in their marketing, which translates to a muted brand in this ever-growing sea of services and commodities.

Never compare yourself to the competition but strive to be so unique that there is no comparison. ? This quote is so true because who you are can get you far! Meaning, how you choose to define yourself, your brand identity and all the branding that supports it will determine your success.

Here’s where some work and investment come into play because you want to get it right from the beginning.

To ensure your best ROI (return on investment) to be the most cost effective and efficient with your budget, consult a brand expert right from the start to develop your unique brand identity and strategy fully.

Sadly, many small businesses or entrepreneurs just getting started try to go the more cost-effective route of attempting to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money in the long run. Not to mention lost sales due to their brand not resonating with their ideal target audience. When working with a brand expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.

You will also know how to apply your custom branding strategy for all your business marketing needs that includes your unique branding concepts, guidelines, logo, website, marketing materials, social media and print materials. READ: Why Cheap Websites Are More Expensive Than You Think ? During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.

Heck, I could have written that post myself! ?

And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”?Keep reading to discover why your website may be under-performing.

Read More on our website.

A brand with individuality has a unique competitive advantage.

Think of your favourite current products or services. Why are they your favourite? What makes them different? Does something stand out?

For example, when we think of our favourite Boutique Inn or fitness center, it might be their logo, the range of services, their quality of product, the customer service, the people or the feeling you get from going there.

These things alone are important but together make your product or service unique! ? Located in picturesque Canmore Alberta, A Bear and Bison Inn has a unique identity that embraces the beautiful area it is located in, which is showcased in all of their brand materials, especially their website.

Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment.

Embracing what makes you different is what makes you stand out. When you are authentic you will exude a vibe that attracts your tribe of supporters and will boost you to be the best.

In order to stand out in today’s market, try these 5 tips:

1. Be authentic ? Try not to compete with other similar brands but instead focus on you and your product or service.

? Before developing a logo and website, make sure you fully evaluate your product or service and identify all the things that make your business unique so your brand is differentiated with your ideal target audience. It needs to resonate with them!

? Integrate what makes you different into your branding, marketing, website, social media and physical space or product design.

2. Thrive in your vibe ? A vibe is a feeling that expresses your uniqueness. It’s your brand voice. By capturing that vibe and incorporating your brand’s unique voice in all of your marketing materials, you will create an undeniable synergy.

? Maintain your vibe in all that you do, right down to your social media posts, and continually check to make sure that what you are conveying is the vibe your customer is experiencing.

? Don’t compromise your vibe for the current trends; always ensure you stay true to your brand identity.

3. Connect with your target audience ? Now more than ever it’s important to not just provide a product or service, but create a community around it. This community of your ideal target audience and potential clients will become your tribe of loyal supporters.

? Much like the TV show Survivor, your tribe can “vote you out” so it is important to foster those relationships and connect with your community in an authentic way.

? Social Media presents an opportunity to grow your tribe and future loyal customers by engaging with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so they learn more about you while you also learn more about them. This information, connection and engagement is invaluable. 4. Strive to be the best ? Of course, you want to be the best product or service available but beyond that ask yourself how you can be better? Often thinking about how you can create a memorable brand experience can help elevate you to the next level.

? Provide the highest quality of service, product, support, and customer care possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. Here’s your chance to shine above them and win over these new customers!

? Going above and beyond will automatically make you stand out. Your loyal customers will not only continue to buy from you, they will also refer you to others.

5. Be Empathetic ? Put yourself in your customers’ shoes to better serve them. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in another person’s situation. The more your potential customers realize you “get” them and understand what they are going through, the more they will trust you to do business with.

? Tap into your ideal client’s emotional triggers. What emotions drive your customers’ behaviour?

? Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers had stopped using a brand because of a broken promise. Are you following through with the quality and service that your customers deserve?

? Remember and respect differences. People from different geographic locations, generations and genders aren’t all going to necessarily want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of how to approach—and appeal to—your audience by offering them relevant services and content they will appreciate receiving from you. While there are many other ways to stand out, these brand-building strategies will make the biggest impact.

Along with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to all that you do.

Your uniqueness is something to harness and incorporate throughout your branding in order to capture your current and potential customers.

By being authentic, creating a vibe, connecting to your tribe and striving to be the best you undoubtedly will stand out in the sea of mediocrity.

At eVision Media, we’re a full-service brand, marketing and web development agency that can create your unique brand identity and boost your brand presence to be so attractive your pipeline will be full so you can make more money you can spend! Contact us today for a free consultation.