Is Your Business Brand Identity Memorable Enough?

5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness. As an example, Yvonne Douma has a powerful brand that speaks specifically to women who feel they have lost their voice in the workplace. Her brand voice and imagery speak volumes in this landing page we created for her.

Through brand marketing, we connect the consumer’s experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers.

Many brands offer similar things and, therefore, can become muddled in their marketing, which translates to a muted brand in this ever-growing sea of services and commodities.

Never compare yourself to the competition but strive to be so unique that there is no comparison. ? This quote is so true because who you are can get you far! Meaning, how you choose to define yourself, your brand identity and all the branding that supports it will determine your success.

Here’s where some work and investment come into play because you want to get it right from the beginning.

To ensure your best ROI (return on investment) to be the most cost effective and efficient with your budget, consult a brand expert right from the start to develop your unique brand identity and strategy fully.

Sadly, many small businesses or entrepreneurs just getting started try to go the more cost-effective route of attempting to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money in the long run. Not to mention lost sales due to their brand not resonating with their ideal target audience. When working with a brand expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.

You will also know how to apply your custom branding strategy for all your business marketing needs that includes your unique branding concepts, guidelines, logo, website, marketing materials, social media and print materials. READ: Why Cheap Websites Are More Expensive Than You Think ? During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.

Heck, I could have written that post myself! ?

And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”?Keep reading to discover why your website may be under-performing.

Read More on our website.

A brand with individuality has a unique competitive advantage.

Think of your favourite current products or services. Why are they your favourite? What makes them different? Does something stand out?

For example, when we think of our favourite Boutique Inn or fitness center, it might be their logo, the range of services, their quality of product, the customer service, the people or the feeling you get from going there.

These things alone are important but together make your product or service unique! ? Located in picturesque Canmore Alberta, A Bear and Bison Inn has a unique identity that embraces the beautiful area it is located in, which is showcased in all of their brand materials, especially their website.

Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment.

Embracing what makes you different is what makes you stand out. When you are authentic you will exude a vibe that attracts your tribe of supporters and will boost you to be the best.

In order to stand out in today’s market, try these 5 tips:

1. Be authentic ? Try not to compete with other similar brands but instead focus on you and your product or service.

? Before developing a logo and website, make sure you fully evaluate your product or service and identify all the things that make your business unique so your brand is differentiated with your ideal target audience. It needs to resonate with them!

? Integrate what makes you different into your branding, marketing, website, social media and physical space or product design.

2. Thrive in your vibe ? A vibe is a feeling that expresses your uniqueness. It’s your brand voice. By capturing that vibe and incorporating your brand’s unique voice in all of your marketing materials, you will create an undeniable synergy.

? Maintain your vibe in all that you do, right down to your social media posts, and continually check to make sure that what you are conveying is the vibe your customer is experiencing.

? Don’t compromise your vibe for the current trends; always ensure you stay true to your brand identity.

3. Connect with your target audience ? Now more than ever it’s important to not just provide a product or service, but create a community around it. This community of your ideal target audience and potential clients will become your tribe of loyal supporters.

? Much like the TV show Survivor, your tribe can “vote you out” so it is important to foster those relationships and connect with your community in an authentic way.

? Social Media presents an opportunity to grow your tribe and future loyal customers by engaging with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so they learn more about you while you also learn more about them. This information, connection and engagement is invaluable. 4. Strive to be the best ? Of course, you want to be the best product or service available but beyond that ask yourself how you can be better? Often thinking about how you can create a memorable brand experience can help elevate you to the next level.

? Provide the highest quality of service, product, support, and customer care possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. Here’s your chance to shine above them and win over these new customers!

? Going above and beyond will automatically make you stand out. Your loyal customers will not only continue to buy from you, they will also refer you to others.

5. Be Empathetic ? Put yourself in your customers’ shoes to better serve them. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in another person’s situation. The more your potential customers realize you “get” them and understand what they are going through, the more they will trust you to do business with.

? Tap into your ideal client’s emotional triggers. What emotions drive your customers’ behaviour?

? Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers had stopped using a brand because of a broken promise. Are you following through with the quality and service that your customers deserve?

? Remember and respect differences. People from different geographic locations, generations and genders aren’t all going to necessarily want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of how to approach—and appeal to—your audience by offering them relevant services and content they will appreciate receiving from you. While there are many other ways to stand out, these brand-building strategies will make the biggest impact.

Along with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to all that you do.

Your uniqueness is something to harness and incorporate throughout your branding in order to capture your current and potential customers.

By being authentic, creating a vibe, connecting to your tribe and striving to be the best you undoubtedly will stand out in the sea of mediocrity.

At eVision Media, we’re a full-service brand, marketing and web development agency that can create your unique brand identity and boost your brand presence to be so attractive your pipeline will be full so you can make more money you can spend! Contact us today for a free consultation.

Types of Video Marketing You Can Implement Now

In 2021, viewers prefer to watch more video content than before. Over the past few years, video marketing delivered best result than any other marketing strategies. It is the most effective strategy you can use in order to engage with your audience. Nowadays most of the people are using Smartphone and they love to watch videos instead of reading an article. Video must be engaging and informative that people attract towards it.

Let’s focus about some facts: -

• 85% internet users in USA prefer to watch video content every month.
• In 2021, an average person is spending 100 minutes daily watching video content. (19% increased from 2019).
• 93% companies claimed that they have got new customers using video marketing strategies on social media.
• According to 63% business owner, video marketing is the best return on investment (ROI) strategy on social media platforms.

Video marketing has lots of potential for the company’s growth still many companies are sitting sidelines. It is just about getting familiar with the demands that people love to watch and offer the same in a same manner with some twist and much more excitement for the viewers. A NYC Video Production Company offers the same result in a pocket friendly budget.

In this article, you will explore about the engaging types of video marketing you can implement now. All you need to do is to build brand awareness, captive customers and influence people to take action.

1. Vlog
Vlog is something that you can simply share your day at work. It is very simple and cheap to shoot a short vlog with less expense. You need a Smartphone or webcam and a basic script. This approach gives your video content a corporate production and a human quality. Vlogs or video vlogs is a great idea for any individual or entrepreneur to share their content on social media. Many Youtubers have been doing this for years. Why they are doing this for lost time? The reason is, it is incredibly powerful for building strong, transparent and long-lasting relationship with your audiences. You can share your vlogs on any other social media platform and don’t forget to optimize it.

2. Behind The Scenes
These types of videos are specially created to show how they work hard just for you. It shows they really care for your wishes. Most of the company owner shares their corporate culture to the public just to reveal their work ethics and culture. Your followers can watch your office virtually, what your personalities are like, and how your teammates interact with each other’s. It helps your business to allow customers and potential customers to build a connection with your brand. It is the easiest way to do that and it will be more fun if you add some prank in it with your teammates.

3. Event Video
It is the combination of multiple types’ video content such as part webinar, part Vlogs, part promotional video etc. To create exciting and exclusive event video, you can bring party to the people, reaches out to a massive audience. Focus on your brand recognition, help people to see your company as one with finger on the pulse. Always hire a professional video shooting company for your event video. A Video Production Company is the best source for this kind of shoot. They are experienced in this field with more talented and creative members they have in their team. In order to maximize the effects of event videos, try shooting live on social media platform.

4. Tutorial Video
Tutorial video is the most demanded videos nowadays. Most of the educators teaching online since corona virus spread all over the world. People who is completely unknown earlier is now become famous. We will understand this concept by YouTube stars. They rise from unknown to face and fortune. All the credit goes to online videos. Tutorial video includes how to use any products, how to avail any services they want, education related topics, Career guidance video etc. In short tutorial video is something that provides necessary and detailed information that anyone wants to know online. Students are learning online nowadays through YouTube or any other channel which is also a part of tutorial video. To get the information or to learn anything online is called tutorial video. It is trending since December 2019.

5. Live Streaming
The first appearance of live streaming is in 2015 but nobody aware of this benefit. But today, we can see it is been used frequently on Facebook by every random user. There have been 330% increases in live stream search from Facebook live stream. The prediction for live stream in 2021 is $70.5 billion industry. People prefer to watch live stream instead of watching live TV nowadays. Even news agencies are using this facility to reveal breaking news or an exclusive announcement from someone influential. A live stream video has a magnetic allure. Now every type of video is going down when live stream comes to market. No need to watch recorded videos anymore. They watch it live whether it is from any field.

Tips to manage multiple ads effectively in your ad server

There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. With time and some practice, advertisers and ad agencies can become very good at knowing which types of ads will appeal to the largest number of potential customers. It does take some trial and error, but once you get to that point, it becomes possible to start trafficking multiple ads to reach even more people at any given time. While this all sounds rather simple, the reality is that things can get a little complicated when running multiple ads online. The good news is that there are ways using your ad server to simplify the process and have every single ad campaign running effectively and effortlessly. Let’s look at a few things that will make managing multiple ads that much easier:
Have a consistent naming convention Organization is the key to running multiple ads effectively. When things are organized, you save time when searching for an ad. One of the best ways to stay organized is to create and follow a consistent naming convention that describes what each of your ads is about, making them easy to segment and identify. The ad names are displayed in many places, including ad reports, management panels, trafficking tools and other places. The names you use should be simple and easy to understand for different people from different departments, which could include your client, technical, accounting, or marketing people. For example, if you sell ad spots on a monthly basis then you can consider stating the advertiser name, the month and the ad location. However, you should not include all details and descriptions in the ad names because that would result in very long names. There are length limits in adservers and other supporting systems. The names might be truncated to a point that they are no longer useful.

Clean up old ads When you have too many ads, it will be confusing and overwhelming to look at them all. There will be some ads that are actually active and needed, some already expired and some should just be deleted such as testing ads. It is also very difficult and time consuming to find a specific ad among the jungle of items. You might even make a mistake trafficking or reporting on an old or expired ad. Therefore, it’s always a good practice to deactivate, archive or delete old ads in a timely manner. In your ad serving solution, make sure to set a specified start and end date for every ad campaign that you put out there. The ad server software will then automatically activate an upcoming ad and deactivate an old one. This allows you to keep the ads looking fresh, while also avoiding viewers clicking on ads for a product or sale that is no longer available. Make it a habit to review and clean up ads on a monthly basis or even weekly. When it becomes a routine, you can quickly organize the ads and stay on top of things to prevent and avoid unwanted ad management issues and mistakes.

Tips for Choosing the Best Los Angeles Production Company

With all the production companies in Los Angeles, how do you know which one is best for your project? It’s easy to get overwhelmed with options, and even easier to make the wrong choice. To avoid that pitfall, read this article for helpful tips on choosing the best production company for your needs. If you’re reading this because you want to produce a project in or around Los Angeles (or another location), you probably have an idea of what type of company would be best for you. However, just because you know what kind of company you need doesn’t mean the search will be simple. Let’s take a look at what makes certain production companies stand out from the rest so that when it comes time to choose one, it won’t be hard.

What to Look for in a Los Angeles Production Company
Many factors go into choosing the right Los Angeles production company for your project, but the most important ones are reputation, track record, video, and audio quality, where the cameras are located, choosing the right director and crew members, and lastly, logistics.

Reputation – This is by far the most important factor in choosing your production company. A company with a good reputation will have happy customers, and will likely get more new clients than a company with a bad reputation. Check out reviews of various production companies online, and if you can, talk to people who have worked with them in the past. This will help you get a better idea of how reliable the company is, and if they are worth hiring for your project.

Track Record – Along with reputation, a track record is another important way to tell how reliable a company is. For example, if the company has a proven track record of finishing projects on time and within budget, they’re a good choice. If they have a proven track record of amazing work, that’s even better.

Video and Audio Quality – This is another important factor in choosing a Los Angeles production company. A video or audio clip from one of their projects will help you get a better idea of what the quality of their work is like. It’s important to note that even though a company may have top-notch equipment, it doesn’t mean that their work will be stellar. It’s up to the director and crew members to use their equipment properly and produce quality work.

Where the Cameras Are Located – This may not seem like a big deal, but it is. If a production company is in Hollywood, but you want them to shoot a project in New York, it may be a problem. This isn’t a deal-breaker, but it’s something to keep in mind. Likewise, if a company is in New York, but you want them to shoot a project in LA, it may be a problem.

Choosing the right director and crew members – This is another aspect that you should pay attention to when choosing a production company. The director is essentially the person who oversees the entire project from beginning to end, and the crew members are the people who help him/her achieve that goal. The director and crew members need to be reliable and trustworthy and have the experience and skills necessary to do the job right.

Wrapping up – In the end, it’s important to remember that there are many factors to consider when choosing a Los Angeles production company. If you choose the right company, you will get great results and have an amazing project to show for it. It’s important to remember that production companies aren’t all created equal.

Sinema Films is a full-service production and creative agency headquartered in New York City. They offer a wide range of services, including creative, production, direction, post-production, sound design and mix, music, and visual effects. Sinema Films was founded in 2014 in New York City. They have since expanded their operations to Los Angeles. They have been involved in hundreds of projects, including commercials, documentaries, original content, VR and AR, and music videos. Some of their clients include HELL, Arbonne, Toyota, and Skoda.